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swatch rocking rooster

Swatch celebrates Chinese New Year Every year Swatch celebrates Chinese New Year with a watch based on an animal sign. Read more
swatch sistem 51 irony main

MECHANICAL, FANTASTICAL! Sistem51, Swatch’s self-winding movement, has clad itself in steel. Unveiled in 2013 after less than 2 years of Read more

Introducing the Swatch POP model If you are a fortysomething, you probably spent your teenage years listening to Madonna and Read more
SWATCH Tender Present

What could be better than love to start the year with a bang? We’re talking about true love, the kind Read more
swatch lookseasy

Whether it’s in or on a watch, art isn’t just for the watchmaking elite as proven by Swatch with this Read more

Have you heard of the tradition of lovers engraving a padlock with their names, locking it on a bridge and Read more

Here’s something a little light-hearted to bid farewell to 2014 and ring in 2015 with a smile: let’s present the Read more

Colour is a religion for Swatch. It’s a true vocation, a passion and a lifestyle which the Bienne brand brings Read more

Welcome to the Swatch sweet shop! The watchmaker that puts the “fun” into “functional” is throwing itself feet first into Read more