HUBLOT – BIG BANG BLUE
WELCOME ON BOARD
The inauguration of two sea-front stores was the occasion for Hublot to introduce a new limited edition watch in ocean colours in the presence of its ambassador Lapo Elkann.
A week after summer officially arrived, Hublot has made a strong start to the season by inaugurating two new sales outlets, both close to the Mediterranean Sea, one in Saint Tropez and the other in Cannes. Although the St Tropez store has been around for six years, it has just had a relooking to blend into the seaside decor and harmonise with the store in Cannes. The two outlets are carefully decorated, with a theme deeply anchored in the world of the sea: ultramarine blue façades with full-length shop windows to let in the sunshine, interiors panelled with wide strips of wood similar to a ship’s deck, elements of rigging and coconut matting and furniture in a sandy beige and Havana brown colour. The ribbon-cutting at the Cannes store took place in the presence of Lapo Elkann, the ambassador of the Nyon-based brand, and the twin opening was the occasion to introduce a new limited edition watch: the Big Bang Blue.
The Big Bang Blue – a name that sounds like a rock group or a wild and untamed sea monster, like a great white shark that has been taken out of the water to have a tracker fitted before being set free again. The sea is a source of imagination, but it is above all an immense body of water with blue tones reflected in this new watch made by Hublot. Large, but light, the Big Bang Blue has a 45mm-wide blue ceramic body and is watertight down to 100m. The case in Mediterranean colours is encircled by a bezel, also made of blue ceramic, and adorned with lugs and lateral inserts made of white resin composite. The crown and the monopushers operating the chronograph function are made of titanium.
Available in a limited edition of 100 pieces, this timepiece with an openwork dial contains the calibre MHUB1242, an automatic movement supplying 72 hours of power reserve.
Price: 20,400 CHF
By Sharmila Bertin