MARCH LA.B – SEVENTY
FRENCH-STYLE MIX & MATCH
A watch is not just a status symbol that can tell the time, but can be a real fashion accessory, both beautiful and practical, as is shown by the new collection by March LA.B.
This year, the French brand set up and managed by Alain Marhic presented its new watches at BaselWorld. The firm’s stand, dressed in the famous “Forrest” green dear to its founder, had the same intimate, warm and deliciously Seventies atmosphere as the two March LA.B shops in Paris. You have to admit you always feel at home with Alain Marhic! You could spend the whole day in his gentleman-surfer world! The 2017 models include the new Seventy collection, a set of six watches that can be easily matched with ten or so straps in a range colours.
This Seventy model is directly inspired by the AM69, a piece that appeared in the March LA.B, catalogue a short time ago. Although it shares its predecessor’s aesthetic codes, the design is nonetheless much simplified and purer, without affecting its perfectly identifiable look.
The Seventy case is 36mm wide, a typical size for the vintage watches that have influenced the March LA.B creations, and with the advantage of suiting both male and female wrists. Available in grey steel or gilded metal, the case has a screwed back, is watertight down to 100m and includes – like all the brand’s watches, except the AM3 chronograph – an offset crown at 4 o’clock.
Each model has its own name, from Seventy One to Seventy Six, and features a different case/dial combination. The pieces from One to Four have steel cases – only the colour of the dial with a brushed finish varies (silver, bronze, green or grey) along with the applied indices and dauphine-style hands (golden or silver). The Five and Six models, meanwhile, feature a golden case with a silver or green dial featuring a golden hour rim.
The time functions (hours, minutes and seconds at the centre) and calendar functions (a white date against a black background at 3 o’clock) are powered by a Japanese quartz movement, which explains the collection’s bargain price.
Another great feature of the Seventy is that it has an interchangeable strap. This is a trend that has been gaining ground over the past two years and means you can match your watch to your outfit. Designed in woven Perlon, a highly resistant nylon, and with a metal buckle matching the colour of the watch case, the strap comes in a range of colours: navy blue, emerald green or khaki, chocolate brown or mocha, ivory white or classic black.
Once the Seventy is on your wrist, you’ll just need to put on your wetsuit, take your surfboard under your arm and run to the beach to chase the waves!
Price: 275 EUR (complete watch) – 25 EUR (extra strap)
By Sharmila Bertin