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TAG HEUER – ALEC MONOPOLY SPECIAL EDITION

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STREET ART ON YOUR WRIST

Street art has moved from the pavements to museums and wrists with the first piece by Alec Monopoly on the dial of a TAG Heuer.

Alec Andon, a.k.a. Alec Monopoly, is famous for graffiti on New York’s streets. In 2008 he made headlines with his work mocking the world of finance and depicting people from pop culture. His playground has since spread to other international cities whose walls bear his designs. The world-renowned artist always has his face covered and is now the TAG Heuer “Art Provocateur” ambassador. The first limited edition watch (200 available) from this collaboration has the features of a Formula 1 model. The self-portrait on the dial bears the artist’s signature iconography. The top hatted Monopoly Man has a scarf around his face to remain anonymous, just like the artist.

tag heuer formula 1 alec monopoly closeup

A quartz TAG Heuer movement fuels the white Super-LumiNova® hands, central seconds and graduated scale lies on the black PVD unidirectional rotating bezel. The crown and back are screwed down to increase the case’s water-resistance to depths of 200m.

The Formula 1 Alec Monopoly Special Edition comes with a black rubber strap and deployment clasp in satin-finished steel.

Price: 1,150 CHF tagheuer.com

By Dan Diaconu

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