Tissot Announces Partnership with NBA’s Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio Spurs
Famous Swiss Watch Brand Launches the Tissot NBA Watch Collection with Special Edition Timepieces featuring the Colors and Logos of Five NBA Team Partners
November 4, 2015, New York, NY – Swiss Watchmaker Tissot today broadened its commitment as Official Timekeeper of the NBA by announcing partnership deals with five NBA teams: the Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio Spurs. This marks the beginning of Tissot’s global partnership with the NBA, which will provide a new precision timekeeping system for all 29 NBA arenas beginning in the 2016-17 NBA season.
NBA team and league executives and former NBA players joined Tissot President François Thiébaud in New York to formally announce the new partnership deals and unveil the Tissot NBA Watch Collection. The collection is composed of six watches that showcase Tissot’s multiple watch segments, from sporty to classic to trendy. Models included in the new collection launch are the Tissot T-Touch Expert Solar, Tissot PRC 200 and Tissot PR100.
Additionally, each team partner will launch a special edition team collection of the Tissot Quickster, which will feature their team colors and logo on the caseback. The NBA Collection will launch at the end of the year and will be available for sale in Tissot boutiques, Tissot’s online store and key retail partners around the country.
“Tissot is a legendary Swiss watch brand, known for performance and precision, much like the NBA teams we will be partnering with for the 2015-2016 season,” said François Thiébaud, President of TISSOT. “This is just the first step in Tissot’s involvement in the NBA, and we are proud to present beautiful new timepieces that can help grow passion and fandom for the league.”
For more information on Tissot’s role as Official Timekeeper of the NBA, visit www.tissot.ch.